If you have been using pay per click (PPC) advertising for any length of time, then you are probably familiar with landing pages. Landing pages are web pages that serve as an appetizer for the user when they come to your website. They usually contain links to other pages on your site, but the links to those other pages are not seen by the user until they have finished navigating through your site. As such, the landing page serves to first get the visitor to explore and then to become familiar with your site, what it is about, and most importantly, what they can do while they are there.
Fair warning, this post is going to be a rather detailed introduction to landing page, and therefore it is not necessarily the fastest read. But, by the time that you have finished reading this post, you will likely have a good idea of what a landing page is and how to create one for your online marketing campaign. In addition, if you are new to PPC advertising or you simply want to fine-tune one that you have already created, then this is one of the easiest things that you can do to make changes. There are two primary ways that an online marketer can create a landing page and one of the easiest ways that online marketers can create these pages is by using the services of a good PPC management company.
A PPC management company is an organization that specializes in helping online marketers create effective landing pages using a series of different tools and features. One of the best features that these companies often include in their packages is the ability to get social proof on your landing page. Basically, social proof is simply a term that is used to describe the process by which other people tend to perceive an object, situation, or person. In the case of landing pages, this includes both actual testimonials from real people as well as social proof from various social networks and websites. Therefore, if you want to put together an effective PPC campaign for your website, having social proof in the form of real and fake testimonials can help you tremendously.