One of the most important things to learn when trying to make money online is what makes a good landing page. If you’re selling something on the Internet, chances are you’ve seen one before, whether it was in a paid advertisement or an article you wrote yourself. It may seem like just a normal webpage, but landing page design can make the difference between gaining a visitor and getting him to click away. You may be wondering why someone would pay you money to write an article or to produce a video, but anyone with any kind of online business knows that money is necessary to see results.
So, how do you create effective landing pages? Fair warning, this post is going to be a rather detailed introduction to creating effective landing pages, so even if you have already worked through this material, you’ll have a firm grasp of how landing pages work. First, we need to define what a landing page is, since this will help us to understand how to create them. A landing page is any page you visit that directs your traffic to another website. For example, if you were looking to buy groceries, your first stop would probably be a search engine, unless you specifically wanted to buy food at a specific restaurant.
In other words, you don’t want to just direct your traffic to a sales page or a freebie offer, because you have already lost these potential customers. You need to lead your visitors to a landing page that contains information that will pique their interest. This means that you need to give your visitors useful, actionable information that they can take back to their own lives, such as a free e-book or video that describes the benefits of what you are offering. There are many other techniques that marketers use to attract visitors to their landing page, but the ones I’ve shown you above are by far the easiest ones to implement and the most effective.