A good landing page can mean the difference between getting zero, hundred or even 1000 new customers and sales for your online business. Whatever the product you’re selling, landing pages serve only one purpose: they guide your site visitors to take that action. This is why web design plays such an important role in landing page development. If you want to get as close as possible to having an « A » plan for getting traffic into your site, there are certain things you should keep in mind when designing a landing page.
In most cases, landing page development revolves around two main points: creating an attractive headline and creating a well-designed fold. The most attractive headline is designed to catch your visitors attention right away. Forcing them to read more is the objective of the headline. Your fold, on the other hand, is where you organize your lead and offer links to your site.
The headline is the most important aspect of any landing page. In order to get as many people as possible to read your headline, you must provide great information targeted to your target audience. This includes facts about your target audience, a great way to get social proof, a call to action statement and anything else that will encourage your target audience to take that action. A call to action is a great way to get your target audience to take that action by prompting them with a question, forcing them to take a certain action such as clicking your link.