A landing page is basically a web page with an objective to convert traffic to leads or sales. In other words, a landing page should serve one purpose i.e. to get people to opt-in to your list. There are several types of landing pages, but the main goal the same: Get more leads. A well-designed, targeted, well-constructed landing page using a solid copy and consistent layout will easily get any visitor to submit their details.
A landing page should have a clear call to action. It should compel the visitor to either sign up to your list, or take the necessary action(s). There are various ways of eliciting the needed action from the visitors. Here are some of the most-effective tips and strategies for driving more conversions:
Include a call to action on every page. Place a strong call to action on your landing pages. For example, place an « opt-in » link on the homepage, or a « sign up now » button at the end of your home page. Such calls to action will compel your visitors to either sign up to your list, or take the corresponding action.
Your landing pages should load in less than two seconds. This is your absolute « pitch. » If you cannot load your pages within two seconds, move on to another one. The reason why is that too long a load time will cause your visitor to leave your page, thus, causing them to lose interest to your offer.
Use CTAs as much as you can. If you know how to write quality CTAs, then use them! However, remember not to overdo it because too much can be distracting to your visitors. It may turn off your target audience if they see just a bunch of text on your landing page. Instead, place the CTAs in the right spots.
Use digital marketing. If you are using a blog or website as your online lead generation tool, incorporate call-to-action. For instance, when the « subscribe » or « sign up to get updates » buttons are visible, ask your visitors to do so. You can also use CTAs to persuade your visitors to sign up to your list. You can create a squeeze page and include a form that asks for their name and email address.
Use social proof in your landing page. Social proof is the principle that if something works or looks like it works, then it probably does. This includes social media platforms, blog comments, and reviews from other web users. Digital marketing will build trust by convincing your visitors that your product is worth trying. You can use social proof to convince your audience that your landing page offers the solution to their problem.
Place your target audience at the center of your site. Your visitors are more likely to buy from you if they are comfortable first visiting your home page. Your visitors want to feel welcome and excited to visit your site. So, focus on your target audience the most when you build trust and conversion with your online lead generation tools.
In your landing page, you must lead the visitor to complete a certain action. In fact, lead capture pages (or lead forms) play an important role in your online lead generation process. Lead capture pages are designed to capture the name and email address of the visitor. With this information, you can follow up with your visitor using other internet marketing tools.
As mentioned earlier, your landing page should include a strong call-to-action. Your call-to-action lets the visitor know what he/she should do immediately after reading your website. However, you have to remember not to overwhelm your visitor with your call-to-action.
As a rule, you should place your call-to-action only once per every hundred words. A good rule of thumb is that your call-to-action must compel the visitor to take a specific action such as filling out a form, purchasing your product or requesting more information. Following are some of the common call-to-action conversions for your landing page:
Once you have converted a visitor into a customer, you need to let him/her know how to get in touch with you so that you can further serve him/her. It is also important for your landing page best practices to include a place where a potential customer can contact you. This can be done through your website’s contact information.