Landing Pages: Inbound from Web to Conversion One of the fundamental components of lead generation is the landing page. Inbound leads are actually « warm » leads – people who have visited your site but who you have not yet converted into a customer or sales lead. In this way, landing pages are very important. They are the first impression of your company, and you must capture their attention right away.
One of the main components of a landing page is the headline. A headline is your first message to your visitor. It is the « pitch » or « theme » of your entire web site. The headline must immediately grab your visitors attention, and it is this book that will convert your site visitor into either a subscriber or a buyer. The purpose of your headline is to convince your visitors to either: download more information from your site, or purchase your product/service.
Another important component of landing pages is the landing page optimization (LSO). An LSO is nothing other than an effort to achieve higher conversions. This means that if you want to drive more conversions you need to optimize your landing pages. Here are some things to consider when optimizing your pages for conversions.
Use the headline to sell. You should always have a clear call-to-action (CTA). A good headline will be able to convince your audience to either click-out to your landing page or follow the link in your headline to your homepage. There is one caveat to this though – your headline should be able to generate at least one click-through. If not, there is no point in having a headline as long as it doesn’t convert to a click-through.
Make sure your landing pages are easy to navigate and understand. Remember that you want to make your visitors want to come back. That is the purpose of creating good content. It is through great content that you allow your visitors to develop the proper mindset needed to convert website visitors into customers. One way to achieve this is through easy navigation of your page.
Make sure you engage with your audience. In the age of social media, people can tell when someone is not really taking the time to communicate with them. If they aren’t willing to engage with you, they aren’t likely going to read any of your content. That goes for any content, not just social media. The goal of creating effective landing pages is to get as much interaction as possible from your visitors – and social media gives you the perfect platform to do that.
Don’t be afraid to use a call to action. If you truly want to convert website visitors to customers, you have to take the guesswork out of it. That is why, in addition to great content, you also want to provide incentives for your visitors to sign up or buy. Asking visitors what they want to know is a great place to start. Also, asking them to opt-in is another good place to start.
These tips will help you to create a very compelling headline and effective landing page that will increase your conversions dramatically. However, if you want to see even greater success, there are some other things that you need to do. You need to consistently optimize your landing page, blog and whatever other efforts you are making to drive traffic to your business. This includes using keywords in all of your marketing efforts. Also, one of the best tips we have for you is to give visitors one great reason to come to your page and that are to click the link in the signature box.
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