There is no question that landing pages – and the lead capture forms that go with them – are two of the primary pillars upon which the foundation of effective and successful lead generation stands. Without them, marketers would literally be left far and wide, with nothing on which to stand and work. But what are landing page tips and strategies? And how can they help you build a lead capture page that works?
There are currently three major options for landing pages: social media, organic SEO and social sharing. With social media, we have web 2.0 sites such as Facebook, Twitter, LinkedIn, YouTube and others. With social media, you are able to reach people through their interests, passions, hobbies, lifestyles, etc. By allowing people to share information about your brand through these platforms, you are given the chance to connect with new prospects and convert those prospects into actual sales.
Organic SEO, on the other hand, deals primarily with search engine optimization. Organic SEO gives you the best practices for writing your website copy, creating your content and ranking in search engines. These practices include the use of meta tags, keywords and keyword phrases, proper keyword density and site maps. These practices take time, and many times, require the expertise of an expert or a hiring of an agency. But the results of these methods have proven to be quite promising when it comes to increasing traffic, increasing conversions and improving lead generation in the long run.
So which one should you choose? Honestly, it all depends on your budget and your goals. Social media is definitely the top solution to both of these problems. But it does have its limitations. When it comes to lead generation and conversion, CTA as well as social media will provide you with the best landing page results that you can hope for. The key to this is understanding your audience, understanding what they need, and providing the best solutions.
As mentioned above, in order to hit the mark with social media, you need to understand your target audience. Your landing page is the first introduction that visitors have to your site. If your page doesn’t convert and doesn’t interest the visitor, you won’t get any traffic. So before you even think about publishing anything on your page, you need to know who your visitors are. By categorizing your visitors by age, gender, language, location, industries and more, you will be able to know which CTA you should use to draw them in.
Once you’ve determined who your audience is, you also need to determine how you are going to lure them in. In order to do that, you need to use your landing pages to hook your visitor. The best landing page will work like a billboard for your visitor. It should tell your visitor a story, instill confidence, and keep them coming back. A story that engages and educates your visitor will be the most effective one.
The next thing you want to include on your landing page is your call-to-action. Your call-to-action is what brings your visitor to your site. The best place to put a call-to-action is in the headline of your headline. Your headline is the second thing that your visitor sees. You want to grab their attention right away, and this is where you place your call-to-action. If you don’t include your call-to-action in your headline, then you will lose your reader.
So there you have it. The 4 best practices for building a successful landing page. You can start using these today to increase your conversion rates on your landing page and increase your traffic.