Landing page optimization refers to the disciplined procedure of improving or enhancing each aspect of your landing page to improve conversions in a manner that increases your bottom line. Instead of simply redesigning the whole page according to a hunch, using anecdotal evidence and real-world statistics. You will learn how to use a series of easy-to-use tools to dramatically improve the look and feel of your landing page. These tools will make it possible for you to easily identify what is appealing to your audience and to modify the page to ensure that it attracts more visitors. In short, if you want more conversions, then you need to do more to your landing page!
One of the most important things to remember when doing landing page optimization is that the key to success is not to have just a great looking website. It is also very important not to focus all your attention on making sales. As tempting as it may be to do this, focusing your efforts on increasing your conversion rate will help you increase your profits much quicker. After all, ultimately you want to make more money, not lose it!
There are many different components that go into producing converting website visitors. Some of these components are more difficult than others, and it can be difficult to know where to begin. However, when you are starting out and you see a small loss of conversions, it is a good idea to immediately start to improve the conversion rates of your other landing pages to see if it makes a difference. In fact, it is advisable to take a look at the average landing page conversions for your other pages first, to identify whether there is something wrong.
One of the biggest mistakes that many businesses make when it comes to landing page optimization is confusing content with how to improve sales. Content is extremely important but selling your product or service is not necessary. A great example of this is an online drug store that has two pages – one that offers information about new drug options, and one that features testimonials from real customers. The information on the webpage about new drug options may be useful to potential customers, but what good would it do if people did not have any interest in purchasing?
Landing page marketers need to understand that there is no simple answer to ‘what is the best landing page headline’. That is a subjective question that is difficult to answer without a scientific method. However, there are some aspects of a good headline that will help you drive customers to your website. A good example of a high-converting headline would be one that combines a high-converting headline with a low-converting text.
What do we mean by a high-converting headline? This concept can be broken down into three factors – psychology, copywriting and psychology. Psychology is the internal state of your product or service. For example, if you are selling a product that encourages people to talk openly, then your headline should encourage people to talk freely. Likewise if you are selling a product or service that makes the customer feel appreciated, then your copywriting needs to make the customer feel appreciated. Finally, if your product or service provides a sense of comfort, then you need to ensure that comfort is created in the mind of the customer through the use of images.
Copywriting is the art of creating « hooks » or powerful stories. Hooks are small bits of information that lead the reader into a larger scheme of action. For example, if your product/service is described by a physical description of a problem, then your hedonic or utilitarian will be derived from the description. Your hedonic and utilitarian will determine whether or not you make a sale or not.
As mentioned before, psychology and copywriting play a big role in landing page copywriting. In order to reach your audience, your copy must be crafted with the right balance of appeals and repulsion. You must be able to evoke a certain reaction in the reader. This can be done through appeals, as discussed above. However, the trick is to make sure that you only appeal to the emotional responses of the reader and not his intellectual response. If you make him intellectualize the problem, you will lose your connection with the person and there will be no personal relevance with him, which will make him not only incapable of purchasing your product but also of bothering to read your sales letter ever again.
(Visited 6 times, 1 visits today)