In online marketing, a Landing Page (« lead capture page »), sometimes referred to as an « action page,« single landing page » , static site », « list building page » or « product funnel page » – is a single web page that appears in response to a lead/source inquiry. For example, when someone enquires how to buy a new car, you might create a single landing page on your site with the answers to their question on it. This page might redirect them to an ‘order now’ page, or it might automatically take them to your sales page. Some online marketers use landing pages to create automated sales funnel pages. Others use these pages to give customers information on the offer on a single landing page.
Ideally,landing pages should be focused on one single objective. That objective should be capturing and retaining the attention of visitors long enough for them to be converted into paying customers. Although this objective can be achieved through various techniques, such as providing visitors with great value or showing them a useful feature, ideally landing pages should focus on one particular action – like providing an opportunity to sign up for a free email course, for example.
It can be difficult and even frustrating, for a marketer to know exactly what should go on a landing page. In online marketing this is particularly true. Because it is difficult to predict what type of people will be reading your website, you must target your marketing messages to the right audience. And knowing what type of people you’re aiming at is the first step to knowing which content to present to your audience.
Landing pages are crucial for online marketers because they give the visitor the chance to sign up for a free email course, for example. But what if you don’t know who will be reading your page? How will you be able to persuade these people to join you for a particular program or to click on an advertisement?
To get the best conversion rates, you need to work with your audience. A homepage that attracts a mix of audience types, including some that are more likely to buy than others, will achieve better conversions. But how can you increase the chances of your landing page, attracting the right visitors? First impressions aren’t always in your control – but you can improve your chances of getting a lead through social media by following the following tips.
The first thing you should do before designing your homepage is to optimize your web page to make it search engine friendly. This means including the proper keywords that describe your products or services so that your homepage will appear near the top of search results pages. Don’t forget to optimize your keywords – make sure to place them strategically in your headline and in the subheadings and first sentence of each paragraph of the content. For example, use « your » instead of just « your website. » The use of « your » will increase the likelihood that your landing page will be clicked on – and as a result, will result in conversions.
Your landing pages should be designed around the goals of your marketing strategy. For example, if your business offers lead generation services, consider what information you would like visitors to be able to find out about your services. In this case, you might want to consider providing some basic lead information to visitors; you could also encourage the recipients of these leads to sign up for your e-mail list or sign-up for a free product or service. If you aren’t certain what questions you would like to address to your audience, it’s a good idea to conduct some online research about your target audience to get a feel for who they are and what they want.
You should also use landing pages to drive traffic to other parts of your website. Consider adding a blog section to your homepage to build credibility with your audience; link the blog to your landing page in an effort to drive traffic to your site; and include a call-to-action element to encourage visitors to click on the link to your blog to learn more about what you’re offering. If you are able to provide enough useful content, it will help to build credibility and trust with your audience, which will lead to increased sales conversions. If you have any doubts about how to create successful landing pages, you can always hire a professional to help you.
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